More companies in the RFID industry are partnering up to offer solutions jointly to customers. Partnering for companies includes co-marketing. The expectation is that partnerships increase the likelihood of customers for a given company. [via RFID News]

The other reason for this increased trend is to reduce the cost of RFID projects, which have been prohibitive for some clients. Personally, I still think that developing a single RFID chip standard will go a long way towards doing that.